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| Welcome Note to the Owner of KPK from MD, ANPL |
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| Dear Owner of KPK, |
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We take pride in congratulating you in taking a decision to open a KPK in the
village territory chosen by you. We take this opportunity to welcome you in
this network where the entire focus is to enable the farmer of this country. In
this network, KPK is the physical infrastructure created at the grass root
level to help this enablement. Thus you being the owner of KPK, have got a
major responsibility to see that benefits of such enablement actually gets
passed on to the farmer.
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KPK at the village level has many roles to play. It is a village office, also it is
a distribution center of products being consumed by farmers, also it is a
knowledge dissemination center and not the least it is a co-ordination point of
our organization at the village level. While, these roles will emerge with
time, we expect that in the first six months of its start-up, the KPK is fully
functional and is able to meet is obligations towards the member of KPK’s.
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Like teachings are not free, similarly enablement is also not free. However idea
is not to strip the farmer on account of this but to make him member of KPK and
agroecommerce.com with a nominal annual subscription of Rs. 250/-. With this
membership, he is enabled with his shop on the Internet whereby what he buys and
what he sells is known to the world and accordingly sellers and buyers can approach
him for necessary transactions. While a farmer is not able to use computers on his
own in the very first go, he needs to be helped by the KPK owner so that slowly he
is able to capture the technology. Further, a farmer is empowered to share his
problems and get solutions of the same through the specialists of agriculture.
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Thus, you are not only an owner but also a manager, trainer, distributor and
an agent through which farmer are going to get all benefits of KPK. Accordingly,
while you will start with all the roles with yourself, slowly a team is to be
developed at KPK where people will assume various responsibilities. However,
it is our recommendation that in case you are not equipped to handle all the
work yourself, you should atleast hires one agrigraduate to shoulder your
responsibilities.
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Further, you need to be very focussed in capturing the territory you have decided to capture. In our model,
we have defined a territory as a cluster of 100 villages and accordingly though
you have started with only one KPK, the model calls for a very fast replication
so that with in one year you have KPK’s in and around of maximum 5 villages.
This will call for you to follow certain networking principles, which have been
elaborated in your month wise activities described in Section 6 of this manual,
which you must go through very carefully. All other important information’s
have also been shared in this manual and we would expect you to sincerely
follow them to come out successful in your new venture.
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| Yours sincerely, |
| For Agroecommerce Network Pvt. Ltd. |
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| Ajai Kr. Agarwal |
| (Managing Director) |
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